Scientifically Formulated

CMC Repair & Protection

Molecular Hydration

What Is This?

IUVENI (you- vehn-ee) is the patent pending process that allows stylists to change texture and color in the same appointment while repairing damage. We can do this because of a new understanding of the structure of hair. Researchers discovered a new structure called the cell membrane complex, the CMC. This is the protection, glue and healing balm of all living cells. With this new understanding of the layers in hair, repairing damage takes on a whole new meaning. We are changing what was previously impossible into possible and beautiful!

How Does LLQ

(Lipid Layer Quencher) Work?

The natural building blocks of the CMC are free fatty acids, found in all living cells, from giant sequoias to tiny amoebas. The layer protects the fragile cell from chemical and environmental damage, even from harmful UV. The individual molecules bond together through a series of chemical interactions that create a protective blanket. This blanket is destroyed by harsh chemicals like color, straighteners and even daily shampoos. Based on the new understanding of the cell membrane complex, CMC, IUVENI can now quench (stop) the harmful reactions and then rebuilds the protective layer by using the very same molecules that were destroyed. IUVENI extracts these molecules from natural sources, like sunflowers.

Beautiful, like nature

How Does The Iuveni Kit Work?

The two biggest changes we can make to our hair are color and texture. Traditionally these were done separately due to the extreme damage that the combination would cause. Our researchers discovered that these two processes can be combined with less damage and in less time than both would take separately. IUVENI merged this technology with the LLQ allowing stylists to give their clients new texture, new color and the strength and beauty of natural hair.

What Is The Science?

Harsh bases are in all permanent changes in hair. This is because we are introducing new, external molecules into a previously untouched system. In order for these new molecules to enter the hair, we have to create holes or pores in the hairs protective layer. Each time new holes are created the integrity of the hair was weakened. Previously we thought that it was due to the damage of keratin, the backbone of hair. New research shows that the cell membrane complex acts as a natural cohesion component. This cohesiveness binds the cuticle layers together, the cuticle to the cortex and the cortex fibers together.. When the CMC is degraded the cuticle degrades allowing the superstructure of the hair to slowly degrade away. An intact CMC means hair is soft and strong, smooth and shiny, resilient and healthy – everything we associate with beautiful hair.

The CMC is an incredibly common structure, so common it is often overlooked. Researchers knew for decades that free fatty acids were in hair without an understanding of what their purpose was. Free fatty acids are the main component of the protective CMC. In order for the free fatty acids to be replaced, they must be introduced at exactly the right time and in a high enough quantity to replace the previously damaged ones.Free fatty acids have unique chemical properties that make them perfectly suited to cohesion and protection. One half of the molecule will repel water while the other half attracts it. This bipolar nature means that they will naturally form a protective blanket under the right conditions. When given the right conditions the hair can and will rebuild the CMC, repairing damage that was previously unthinkable. 

IUVENI researchers perfected the timing of this reaction and the free fatty acids necessary to rebuild the CMC. Combining this with a natural quencher to remove harsh chemicals, we offer the first and only product designed to repair the natural protective layer of hair.