The CMC is an incredibly common structure, so common it is often overlooked. Researchers knew for decades that free fatty acids were in hair without an understanding of what their purpose was. Free fatty acids are the main component of the protective CMC. In order for the free fatty acids to be replaced, they must be introduced at exactly the right time and in a high enough quantity to replace the previously damaged ones.Free fatty acids have unique chemical properties that make them perfectly suited to cohesion and protection. One half of the molecule will repel water while the other half attracts it. This bipolar nature means that they will naturally form a protective blanket under the right conditions. When given the right conditions the hair can and will rebuild the CMC, repairing damage that was previously unthinkable.
IUVENI researchers perfected the timing of this reaction and the free fatty acids necessary to rebuild the CMC. Combining this with a natural quencher to remove harsh chemicals, we offer the first and only product designed to repair the natural protective layer of hair.