What Is IUVENI?
IUVENI (you- vehn-ee) is the patent pending process that allows stylists to change texture and color in the same appointment while repairing damage. We can do this because of a new understanding of the structure of hair. Researchers discovered a new structure called the cell membrane complex, the CMC. This is the protection, glue and healing balm of all living cells. With this new understanding of the layers in hair, repairing damage takes on a whole new meaning. We are changing what was previously impossible into possible and beautiful!
See The Difference
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What Are Stylist Saying?
Salons and are loving what IUVENI products have done for the clients’ hair!
What Is The Science?
Every time we perform a chemical service on hair it creates holes or pores through the cuticle for product to penetrate the Cell Membrane Complex (CMC). Creating these holes weakens the entire hair structure.
Cell Membrane Complex
New research shows that the CMC in hair acts as a natural cohesion or binder. CMC binds the cuticle layers together, the cuticle to the cortex and the cortex fibers together. After a chemical service these holes through the cuticle are left open (and continue to grow larger).

Deterioration
The degraded CMC leaves the interior of the hair exposed to constant deterioration which means your hair will continually get weaker. The only way to stop this is to close the holes through the cuticle and CMC at the end of the service.
Iuveni is the Solution
IUVENI researchers perfected the formulation which allow stylists to repair the cuticle and rebuild the CMC back to its natural state. We offer the first and only patent pending product designed to repair the natural protective layers of hair.

Title
Image from Lim, Y. S., Harland, D. P., & Dawson, T. L. (2019). Wanted, dead and alive: Why a multidisciplinary approach is needed to unlock hair treatment potential. Experimental Dermatology, 28(5), 517–527. https://doi.org/10.1111/exd.13898
Here Is How The Process Works?
There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC.
What Are Clients Saying?
Both salons and their clients are loving what IUVENI products have done for the clients’ hair!
Our Special Ingredient!
There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC.

Where Can I Get This?
IUVENI is the only product to give professionals the edge. It’s exclusive, patented formula is the #1 choice of stylists around the world who want to get real results. IUVENI is sold exclusively in professional salons only.
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